Marketing and PR Industry
Business Advisor Maureen Grealish
- Business Development Specialist & Partner in LEAP.
- Former Senior Strategic Project Manager of Standard Chartered Bank, Asia.
- Former Senior Financial Manager, Hong Kong & Shanghai Banking Corporation.
- Over fourteen years experience in Financial Management, Strategic Planning and Project Management.
- Galway Network Woman of the Year 2006 for “Excellence in Professional Services.”
LEAP Experience
Client
- Young, dynamic Promotions and Media client in the South East of Ireland
- MD built the company up from one person to five individual business units
- Leadership Team of three people, including the founding MD
Situation Prior To LEAP
- Business in reactive rather than proactive mode
- Lack of direction – no plan for the future of the company
- Lack of clarity regarding the roles and responsibilities of the key people in the business
- Lack of understanding as to the future target market for the company and their needs
- Little or no organisation of thought or action
- Lack of “business formality”
LEAP Intervention
- Facilitated sessions with the leadership team to develop and agree the Vision for the future of the business, the Business Objectives for the following year and Key Performance Indicators (KPIs) to measure the progress for the achievement of the Objectives
- Clarification of roles & responsibilities of each member of the leadership team. These were aligned to the Personality Profile and Individual Strengths of each of the team
- Action plans identified to achieve the Business Objectives with responsibilities assigned and timelines agreed
- Ongoing support for the implementation of action plans
Impact
- Clear focus for the leadership team
- Huge positive momentum for the team
- Leadership Team spending more time “leading” and less time “doing”
- Each business has demonstrated increased revenue and profit
- The leadership team have learned the ability to plan ahead
- Customer satisfaction levels have increased
Learn more About LEAP
